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Pirate Metrics as a simple metrics and analytics foundation for startups

5 key stages (AARRR) are

  1. Acquisition

  2. Activation

  3. Retention

  4. Referral

  5. Revenue

By focussing on only these 5 key stages,  one can be effective in directing their team (or their own time) towards solving a distinct and actionable stage of their business/product.

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