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The hook – Hooked by Eyal Nir

  1. Habits are defined as “behaviors done with little or no conscious thought.”

  2. The convergence of access, data, and speed is making the world a more habit-forming place.

  3. Businesses that create customer habits gain a significant competitive advantage.

  4. The Hook Model describes an experience designed to connect the user’s problem to a solution frequently enough to form a habit.

  5. The Hook Model has four phases: trigger, action, variable reward, and investment.


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